Merchant Boxes Blog
Thinking in, out, and all around the box.
Insights from across Merchant Boxes.
Discover insights, resources, interviews, news, and updates from within the packaging industry, our organization and hints and tips from our influencers.
Color Psychology in Packaging: Choosing the Right Palette
What is your favorite color? Why is it your favorite color? Does it make you feel a certain emotion? Do you find yourself drawn to a certain color when looking at products? Color psychology discusses the relationship between colors and the emotions we feel daily. The psychology behind colors and emotions can, and should, be applied to packaging decisions. Your packaging can evoke emotions, capture your audience's attention, and tell your story all by just the colors you choose. With the experienced design team at Merchant Boxes, we can help you create packaging that does all these things and more.
The 4 Ways To Procure Product Packaging
Whether you are within consumer packaged goods (CPG), fast-moving consumer goods (FMCG), e-commerce, or product businesses, effective packaging procurement is pivotal to gaining a competitive edge. At Merchant Boxes, we understand the significance of smart procurement strategies in elevating brand success. In this comprehensive guide, we will explore the various packaging procurement options available to businesses while showcasing how partnering with Merchant Boxes, backed by one of the largest printing networks on the planet, can drive unparalleled innovation, efficiency, and growth.
5 Things You Didn’t Know About Packaging Design
Have you ever bought a product just because its packaging caught your eye? You're not alone! As a design and sourcing partner, Merchant Boxes knows there's more to packaging than meets the eye. Today, we're pulling back the curtain and sharing five secrets from the captivating world of packaging design.
Unleashing the Power of Custom CPG Packaging: Solve Your Brand's Packaging Woes Today!
In the highly competitive CPG market, generic packaging poses a significant problem for business owners. It fails to capture attention, convey brand value, and differentiate products from the crowded shelves. Generic packaging leads to missed opportunities and struggles to stand out in the minds of consumers. Are you facing these packaging challenges and falling behind your competitors?
The Power of Connected Packaging
Packaging is no longer just about protecting and delivering products. It has evolved into a powerful marketing tool that allows businesses to connect with their customers on a deeper level. One of the most exciting developments in packaging is the rise of connected packaging solutions. By merging physical packaging with digital technology, connected packaging offers a world of opportunities for businesses to engage customers, gain valuable insights, and differentiate their brand. In this article, we will explore the concept of connected packaging and how it can transform your packaging strategy to drive customer engagement and business growth.
How To Get POS (Point Of Sale) Product Displays
Capturing consumer attention at the point of sale is crucial for driving product visibility, brand awareness, and ultimately, sales. One highly effective strategy to achieve this is through point-of-sale (POS) product displays. These eye-catching displays not only attract customers but also enhance the overall shopping experience. In this article, we explore the various options available for obtaining POS product displays and shed light on why partnering with Merchant Boxes can provide a distinct advantage.
Custom Packaging Solutions: Empowering the Cannabis Market
The burgeoning cannabis industry is witnessing rapid growth and evolving consumer demands. As legalization expands across regions, cannabis companies face the challenge of standing out in a crowded marketplace while complying with strict regulations. In this article, we explore the realm of custom packaging solutions available for the cannabis market, shedding light on the innovative approaches offered by Merchant Boxes, a leading provider of packaging expertise. By understanding the diverse options and benefits of custom packaging, businesses can unlock their full potential and thrive in this dynamic industry.
Why Get a Packaging and Sourcing Audit?
Companies are constantly searching for ways to differentiate themselves and achieve sustainable growth. While many factors contribute to a company's success, one often overlooked aspect is packaging and sourcing. In this article, we will delve into the transformative power of packaging and sourcing audits, specifically focusing on the benefits they offer to businesses. Drawing on the expertise of Merchant Boxes, a leading provider of packaging and sourcing solutions, we will address the fundamental question: Why should I get a packaging and sourcing audit complete?
The Power of Creative as a Service (CaaS) in Custom Package Design
In today's dynamic business landscape, standing out from the competition is essential. With customers craving unique and memorable brand experiences, businesses need to unleash their creative potential. This is where Creative as a Service (CaaS) comes into play. CaaS represents a transformative approach that empowers brands to harness the power of creativity to captivate their audience. At Merchant Boxes, we understand the significance of CaaS and proudly offer custom package design services that infuse creativity into every aspect of your packaging.
The Power of Auditing: How Merchant Boxes Saves Clients over $1M Annually
In today's competitive business landscape, cutting costs without compromising quality is a constant pursuit. When Canndescent, a renowned cannabis brand, looked for assistance, they were seeking innovative ways to reduce expenses associated with their 1/8th box. Despite their current vendor's best efforts, they seemed to have reached a cost plateau. That's when we embarked on an in-depth auditing journey, examining every aspect of the packaging and sourcing process to uncover hidden opportunities for improvement.
Merchant Boxes' Chief Design Officer made Judge at the 2023 Clio Design & Innovation Awards
At Merchant Boxes, we take immense pride in delivering exceptional packaging solutions to our clients. It is with great joy and excitement that we announce our Chief Design Officer, Rick Fitzgerald, has been selected as a judge at the prestigious 2023 Clio Cannabis Design & Innovation Awards. This recognition not only highlights Rick and the team's immense talent and expertise but also reaffirms our commitment to excellence in the world of custom packaging design and sourcing.
What packaging can I get custom branded?
Merchant Boxes: Your One-Stop-Shop for Custom Packaging Design and Sourcing
In today's fast-paced business environment, the packaging industry has seen significant growth and evolution. Custom packaging has become a vital aspect of branding and marketing for businesses of all sizes. Companies understand the importance of presenting their products in packaging that is not only functional but also visually appealing, eco-friendly, and meets regulatory requirements. Merchant Boxes recognizes this need and offers comprehensive custom packaging design and sourcing services for all industries.
When and Why Customs Keeps Commercial Packages and How to Prevent It Happening
As a business owner, one of the most frustrating things that can happen is having your commercial packages held by customs. Not only does it delay the delivery of your products to customers, but it can also result in additional costs and fees. In this article, we’ll explore why customs might keep your packages, when it’s more likely to happen, and most importantly, what you can do to prevent it from happening in the first place.
Why Custom Branded Packaging is Important
Remember the last time you prepared to meet someone important? You likely put a lot of effort into your appearance to make a good first impression. Similarly, the way your products are presented to customers has a significant impact on their first impression of your brand. In fact, it takes just a few seconds for a customer to form an opinion about your product based on its packaging.
At Merchant Boxes, we believe that customized product packaging is key to creating a memorable and consistent brand experience.
Custom Packaging: Using an Agency vs In-house
In today's increasingly competitive business landscape, companies are constantly seeking ways to differentiate themselves from their competitors. One often-overlooked area where companies can gain an edge is in their packaging design and sourcing. Many companies attempt to handle this in-house, but there are a multitude of benefits to using an agency like Merchant Boxes.
How to get custom packaging as a small business
The packaging of a product for small businesses creates the first impression for customers, and if it appeals to them, it will create a positive impact on the brand and revenue. Custom packaging is more than just a cardboard box; it is an essential aspect of brand identity. It can be used as an influential marketing tool while providing better protection for the products inside.
What is Wholesale custom packaging?
Wholesale custom packaging is a growing trend in the retail industry that provides businesses with customized packaging solutions for their products. This type of packaging is different from traditional packaging in that it is designed specifically for the needs of a particular business or product line. It offers many benefits for companies, including cost savings, improved branding, and increased customer loyalty. This article will explore what wholesale custom packaging is, the benefits it offers, and how businesses can implement it in their operations.
May the 4th Be With You: How Custom Packaging Helped Star Wars Expand Their Reach
In the world of film and entertainment, Star Wars is a franchise that needs no introduction. Since its inception in 1977, the series has become a cultural phenomenon that has spawned multiple sequels, prequels, and spinoffs. But what many fans may not know is that the success of the Star Wars franchise can be attributed, in part, to the innovative custom packaging design work that has accompanied the films over the years.
How to build a custom packaging strategy
Custom packaging is an effective way for businesses to improve the customer experience, promote their brand, and differentiate themselves from their competitors. It can also help to reduce costs, increase efficiency, and improve the overall customer experience. But building a custom packaging strategy isn’t always easy, and there are several important factors to consider. Here’s what businesses need to know about creating a custom packaging strategy.
The history of bespoke packaging
The power of bespoke packaging is one that has been around for centuries, and it continues to be as relevant today as it was in the past. Bespoke packaging is the process of customizing a package to meet the needs of a specific customer. It is a way for companies to differentiate their product from the competition and to create a unique experience for the customer.