Why Custom Branded Packaging is Important
Why Custom Branded Packaging is Important
Remember the last time you prepared to meet someone important? You likely put a lot of effort into your appearance to make a good first impression. Similarly, the way your products are presented to customers has a significant impact on their first impression of your brand. In fact, it takes just a few seconds for a customer to form an opinion about your product based on its packaging.
At Merchant Boxes, we believe that customized product packaging is key to creating a memorable and consistent brand experience.
In this article, we will explore:
The role of custom packaging in creating a quality customer experience
Tips for starting your packaging design
How product packaging can impact conversions on-site
The basics of product and custom packaging
1. The role of custom packaging in creating a quality customer experience
Customer retention is crucial for the growth of e-commerce businesses. According to Dimira Teneva, Head of Content at the e-commerce growth platform Metrilo, "repeat sales mean making money repeatedly on a one-time acquisition cost paid." Therefore, your product packaging can serve as a great tool for encouraging repeat customers. By bringing your unique selling proposition (USP) onto your packaging, you can communicate your brand's message from the moment customers receive their orders.
2. Tips for starting your packaging design
Packaging is often the first touchpoint that customers have with your brand outside of your website. Therefore, it sets the stage for their overall experience with your brand. If you invest time and resources into creating a seamless user experience on your website but deliver your products in plain, unbranded boxes, you risk disappointing your customers. Inconsistent branding can be a major turnoff and leave customers feeling underwhelmed.
3. How product packaging can impact conversions on-site
Product packaging plays a crucial role in e-commerce conversions, and businesses should recognize its impact on their online sales. When it comes to online shopping, product packaging is not just a container for the product but also a key marketing tool that can influence customer perceptions and behavior.
Recent studies have shown that the design and quality of product packaging can significantly impact online purchase decisions. In fact, according to a survey by Dotcom Distribution, over 60% of customers said that the packaging of a product influences their decision to make a repeat purchase.
Product packaging can influence customer perceptions in several ways.
First, the design and quality of the packaging can create a positive first impression, leading to increased trust in the product and brand, encouraging click-through rates on retargeted advertising dollars, as well as increasing average basket value due to gifting and additional purchase options that they now feel comfortable making. A visually appealing and well-designed package can communicate the quality of the product, the brand, its value, and even its intended use.
Second, product packaging can influence customer behavior. For example, a well-designed and labeled package can guide customers to purchase by highlighting key features and benefits that match their values and lifestyle, such as the product's ingredients, nutritional information, or recommended uses.
Third, product packaging can also create an emotional connection with customers. For instance, a package that incorporates a personal touch, such as a handwritten note, can make customers feel valued and appreciated, leading to increased customer loyalty and repeat purchases.
Therefore, business owners should recognize the importance of product packaging in online sales and invest in high-quality packaging design and materials that align with their brand values and customer expectations. By doing so, businesses can improve their online sales, increase customer satisfaction, and foster long-term relationships with their customers.
4. The basics of product and custom packaging
Custom packaging is an opportunity to go above and beyond customers' expectations. You can show your customers that you care about their experience by adding thoughtful touches, such as a thank-you note or custom-branded tissue paper. Quality packaging can even be listed as a selling point in your product descriptions. For example, German-based apparel brand Malimo includes a handwritten thank-you note, a card explaining their commitment to sustainability, and a sticker in every package they send.
The power of unboxing is another reason why quality packaging matters. Even if customers know what to expect from their orders, the reveal can still be exciting if time and care have been taken to make it part of the brand experience. A memorable unboxing experience can encourage customers to make repeat purchases.
To create quality packaging, it's important to start by focusing on its functional purpose. The packaging should protect the product during shipping while also aligning with the brand's aesthetic style. Yope, for example, uses bright yellow packaging that is well-designed and functional. It stands out in retail stores and keeps multiple products together during shipping.
At Merchant Boxes, we understand that custom packaging is an important investment in your brand. By creating a memorable unboxing experience, you can set your brand apart from the competition and encourage repeat customers.
Let us help you find the right packaging solution.
Packaging can be a major brand differentiator. Merchant Boxes is a partner for people and organizations large and small that want to get the most out of their packaging and in-home brand experiences. Let’s make it meaningful. We’ll design and get you the right packaging when you need it. Experience more with Merchant Boxes.
