Custom Packaging: Using an Agency vs In-house
Custom Packaging: Using an Agency vs In-house
In today's increasingly competitive business landscape, companies are constantly seeking ways to differentiate themselves from their competitors. One often-overlooked area where companies can gain an edge is in their packaging design and sourcing. Many companies attempt to handle this in-house, but there are a multitude of benefits to using an agency like Merchant Boxes.
We will cover the following areas:
Task & industry expertise
Mitigating distraction
Cost savings
Time to market
Design quality
1. Task & industry expertise
First and foremost, using an agency like Merchant Boxes allows companies to tap into a deep well of expertise. Merchant Boxes specializes in custom packaging design and sourcing, and a vast amount of of experience in the industry. They understand the nuances of packaging design and can provide guidance on what will work best for a particular product, situation or industry. In addition, they have one of the biggest networks of suppliers on the planet, which allows them to find the best materials and pricing for their clients.
2. Mitigating distraction
Another benefit of using an agency like Merchant Boxes is that it allows companies to focus on their core competencies. For example, a company that produces food products may be the best in the industry at developing new recipes and sourcing high-quality ingredients, but may not have the same level of expertise in packaging design and sourcing. The talent to bring those skills in-house is very costly and very difficult, and even then your inhouse talent will be capped with internal experience and won’t have as good a thumb on the heartbeat of cross-industry custom packaging and sourcing as a specialized and hyper-focused agency like Merchant Boxes. By outsourcing these tasks to an agency like Merchant Boxes, the company can focus on what it does best and leave the packaging design and sourcing to the experts.
3. Cost savings
Using an agency like Merchant Boxes can also lead to cost savings for companies. While there are costs associated with using an agency, in the long run, it is far more cost-effective than trying to handle packaging design and sourcing in-house. This is because agencies like Merchant Boxes have vast relationships with suppliers and can negotiate far better pricing than a company could on its own. In addition, because agencies specialize in packaging design and sourcing, they are able to work faster, more efficiently, and more effectively than a company could on its own.
4. Time to market
In addition to cost savings, using an agency like Merchant Boxes can also lead to faster time-to-market. Developing custom packaging can be a time-consuming process, especially if a company does not have prior experience in this area. By outsourcing this task to an agency, companies can leverage the agency's expertise and experience to speed up the process. This can be particularly important in industries where time-to-market is critical, such as consumer electronics.
5. Design quality
Using an agency like Merchant Boxes can help companies create a more cohesive and professional brand image. Custom packaging design can play a crucial role in shaping how a product is perceived by consumers, and using an agency like Merchant Boxes can ensure that the packaging is consistent with the company's overall brand image by bringing to bare some of the best award-winning designers on the planet to your product campaign. This can be particularly important for companies that are just starting or are trying to rebrand themselves to ensure maximum impact.
In conclusion, there are numerous benefits to using an agency like Merchant Boxes for custom packaging design and sourcing. By tapping into the agency's expertise, companies can develop packaging that is both functional and visually appealing. They can also save money, speed up time-to-market, and create a more cohesive brand image. For companies that are serious about differentiating themselves from their competitors, using an agency like Merchant Boxes is a smart choice.
Let us help you find the right packaging solution.
Packaging can be a major brand differentiator. Merchant Boxes is a partner for people and organizations large and small that want to get the most out of their packaging and in-home brand experiences. Let’s make it meaningful. We’ll design and get you the right packaging when you need it. Experience more with Merchant Boxes.
