Merchant Boxes Blog
Thinking in, out, and all around the box.
Insights from across Merchant Boxes.
Discover insights, resources, interviews, news, and updates from within the packaging industry, our organization and hints and tips from our influencers.
Color Psychology in Packaging: Choosing the Right Palette
What is your favorite color? Why is it your favorite color? Does it make you feel a certain emotion? Do you find yourself drawn to a certain color when looking at products? Color psychology discusses the relationship between colors and the emotions we feel daily. The psychology behind colors and emotions can, and should, be applied to packaging decisions. Your packaging can evoke emotions, capture your audience's attention, and tell your story all by just the colors you choose. With the experienced design team at Merchant Boxes, we can help you create packaging that does all these things and more.
5 Things You Didn’t Know About Packaging Design
Have you ever bought a product just because its packaging caught your eye? You're not alone! As a design and sourcing partner, Merchant Boxes knows there's more to packaging than meets the eye. Today, we're pulling back the curtain and sharing five secrets from the captivating world of packaging design.
How To Get POS (Point Of Sale) Product Displays
Capturing consumer attention at the point of sale is crucial for driving product visibility, brand awareness, and ultimately, sales. One highly effective strategy to achieve this is through point-of-sale (POS) product displays. These eye-catching displays not only attract customers but also enhance the overall shopping experience. In this article, we explore the various options available for obtaining POS product displays and shed light on why partnering with Merchant Boxes can provide a distinct advantage.
The Power of Creative as a Service (CaaS) in Custom Package Design
In today's dynamic business landscape, standing out from the competition is essential. With customers craving unique and memorable brand experiences, businesses need to unleash their creative potential. This is where Creative as a Service (CaaS) comes into play. CaaS represents a transformative approach that empowers brands to harness the power of creativity to captivate their audience. At Merchant Boxes, we understand the significance of CaaS and proudly offer custom package design services that infuse creativity into every aspect of your packaging.
The Power of Auditing: How Merchant Boxes Saves Clients over $1M Annually
In today's competitive business landscape, cutting costs without compromising quality is a constant pursuit. When Canndescent, a renowned cannabis brand, looked for assistance, they were seeking innovative ways to reduce expenses associated with their 1/8th box. Despite their current vendor's best efforts, they seemed to have reached a cost plateau. That's when we embarked on an in-depth auditing journey, examining every aspect of the packaging and sourcing process to uncover hidden opportunities for improvement.
Merchant Boxes' Chief Design Officer made Judge at the 2023 Clio Design & Innovation Awards
At Merchant Boxes, we take immense pride in delivering exceptional packaging solutions to our clients. It is with great joy and excitement that we announce our Chief Design Officer, Rick Fitzgerald, has been selected as a judge at the prestigious 2023 Clio Cannabis Design & Innovation Awards. This recognition not only highlights Rick and the team's immense talent and expertise but also reaffirms our commitment to excellence in the world of custom packaging design and sourcing.
Why Custom Branded Packaging is Important
Remember the last time you prepared to meet someone important? You likely put a lot of effort into your appearance to make a good first impression. Similarly, the way your products are presented to customers has a significant impact on their first impression of your brand. In fact, it takes just a few seconds for a customer to form an opinion about your product based on its packaging.
At Merchant Boxes, we believe that customized product packaging is key to creating a memorable and consistent brand experience.
Custom Packaging: Using an Agency vs In-house
In today's increasingly competitive business landscape, companies are constantly seeking ways to differentiate themselves from their competitors. One often-overlooked area where companies can gain an edge is in their packaging design and sourcing. Many companies attempt to handle this in-house, but there are a multitude of benefits to using an agency like Merchant Boxes.
How to get custom packaging as a small business
The packaging of a product for small businesses creates the first impression for customers, and if it appeals to them, it will create a positive impact on the brand and revenue. Custom packaging is more than just a cardboard box; it is an essential aspect of brand identity. It can be used as an influential marketing tool while providing better protection for the products inside.
Why businesses should work with a bespoke packaging designer
Packaging is an essential element of any business’s branding and marketing efforts. It not only ensures customers receive their products in a safe and secure way, but also serves as a way to create an emotional connection with the customer. For this reason, businesses should consider working with a designer to create bespoke packaging that will help them stand out from the competition.