Merchant Boxes Blog
Thinking in, out, and all around the box.
Insights from across Merchant Boxes.
Discover insights, resources, interviews, news, and updates from within the packaging industry, our organization and hints and tips from our influencers.
How to Choose the Perfect Custom Packaging
Custom packaging is an amazing tool that businesses can take advantage of but where do you start? With the wide variety of options available to create your perfect packaging, it can be overwhelming to get started. However, you should not let that deter you from taking advantage of such a great marketing tool. By using custom packaging allows businesses can communicate who a brand is to customers before they even experience the product. Custom packaging also offers businesses the opportunity to stand out and create memorable experiences for their customers in a highly competitive retail market. In this guide, we'll walk you through the steps to choose the perfect custom packaging solution for your product.
Unboxing Uniqueness: Customer Personalization and Customization in the Packaging Industry
Brands and businesses should be constantly seeking innovative ways to stand out and build deeper connections with their customers in a highly competitive retail market. One way for businesses to gain traction is through customer personalization and customization in their packaging. Using generic, one-size-fits-all packaging is not creating memorable moments for customers. However, some companies are leveraging technology and creativity to deliver tailored packaging experiences that resonate with individual customers. In this blog, we will dive into the trend behind customized and personalized packaging and the impact it has on brands and customers alike.
Beyond the Shipping Box: How Custom Packaging Propels E-commerce Brands Forward
E-commerce can easily be described as one of the fiercest markets where competition is everywhere, and first impressions are everything. Being able to stand out among the competition is what can make your business successful, and it all starts with your packaging. Your brand's packaging is more than just what the product is shipped in, custom packaging is a powerful tool for brand differentiation, customer retention, and overall business success. In this post, we will explore the variety of benefits of investing in custom packaging as an e-commerce brand.
The Art of Unboxing: Elevating Customer Experience
Think back to a time when you opened a package so well thought out, that it felt like its own experience. Merchant Boxes understands that opening a package should not be a boring task. It should be fun and exciting filled with anticipation. The Art of Unboxing goes beyond opening a cardboard box; it's about creating an immersive and memorable experience for the consumer.
Why Get a Packaging and Sourcing Audit?
Companies are constantly searching for ways to differentiate themselves and achieve sustainable growth. While many factors contribute to a company's success, one often overlooked aspect is packaging and sourcing. In this article, we will delve into the transformative power of packaging and sourcing audits, specifically focusing on the benefits they offer to businesses. Drawing on the expertise of Merchant Boxes, a leading provider of packaging and sourcing solutions, we will address the fundamental question: Why should I get a packaging and sourcing audit complete?
What packaging can I get custom branded?
Merchant Boxes: Your One-Stop-Shop for Custom Packaging Design and Sourcing
In today's fast-paced business environment, the packaging industry has seen significant growth and evolution. Custom packaging has become a vital aspect of branding and marketing for businesses of all sizes. Companies understand the importance of presenting their products in packaging that is not only functional but also visually appealing, eco-friendly, and meets regulatory requirements. Merchant Boxes recognizes this need and offers comprehensive custom packaging design and sourcing services for all industries.
When and Why Customs Keeps Commercial Packages and How to Prevent It Happening
As a business owner, one of the most frustrating things that can happen is having your commercial packages held by customs. Not only does it delay the delivery of your products to customers, but it can also result in additional costs and fees. In this article, we’ll explore why customs might keep your packages, when it’s more likely to happen, and most importantly, what you can do to prevent it from happening in the first place.
Why Custom Branded Packaging is Important
Remember the last time you prepared to meet someone important? You likely put a lot of effort into your appearance to make a good first impression. Similarly, the way your products are presented to customers has a significant impact on their first impression of your brand. In fact, it takes just a few seconds for a customer to form an opinion about your product based on its packaging.
At Merchant Boxes, we believe that customized product packaging is key to creating a memorable and consistent brand experience.
Custom Packaging: Using an Agency vs In-house
In today's increasingly competitive business landscape, companies are constantly seeking ways to differentiate themselves from their competitors. One often-overlooked area where companies can gain an edge is in their packaging design and sourcing. Many companies attempt to handle this in-house, but there are a multitude of benefits to using an agency like Merchant Boxes.
How to get custom packaging as a small business
The packaging of a product for small businesses creates the first impression for customers, and if it appeals to them, it will create a positive impact on the brand and revenue. Custom packaging is more than just a cardboard box; it is an essential aspect of brand identity. It can be used as an influential marketing tool while providing better protection for the products inside.
What is Wholesale custom packaging?
Wholesale custom packaging is a growing trend in the retail industry that provides businesses with customized packaging solutions for their products. This type of packaging is different from traditional packaging in that it is designed specifically for the needs of a particular business or product line. It offers many benefits for companies, including cost savings, improved branding, and increased customer loyalty. This article will explore what wholesale custom packaging is, the benefits it offers, and how businesses can implement it in their operations.
May the 4th Be With You: How Custom Packaging Helped Star Wars Expand Their Reach
In the world of film and entertainment, Star Wars is a franchise that needs no introduction. Since its inception in 1977, the series has become a cultural phenomenon that has spawned multiple sequels, prequels, and spinoffs. But what many fans may not know is that the success of the Star Wars franchise can be attributed, in part, to the innovative custom packaging design work that has accompanied the films over the years.
How to build a custom packaging strategy
Custom packaging is an effective way for businesses to improve the customer experience, promote their brand, and differentiate themselves from their competitors. It can also help to reduce costs, increase efficiency, and improve the overall customer experience. But building a custom packaging strategy isn’t always easy, and there are several important factors to consider. Here’s what businesses need to know about creating a custom packaging strategy.
The history of bespoke packaging
The power of bespoke packaging is one that has been around for centuries, and it continues to be as relevant today as it was in the past. Bespoke packaging is the process of customizing a package to meet the needs of a specific customer. It is a way for companies to differentiate their product from the competition and to create a unique experience for the customer.
What to consider before starting to use custom packaging
Custom-branded packaging is an increasingly popular method of advertising for businesses and organizations of all sizes. While it has been tested and validated for a lot of businesses to get your brand out there, it is important to consider potential drawbacks before investing in custom packaging. In this article, we will explore why companies should avoid custom-branded packaging and what alternatives may be available.
The benefits of custom branding for wine & beer brands
Packaging is an essential part of any product’s branding and life cycle, and this is especially true for alcoholic beverages. When it comes to wine and beer, custom packaging can help to create an unforgettable experience for your consumers and differentiate your product from the competition. Bespoke packaging for wine and beer brands can offer a myriad of benefits, from increasing brand recognition to enhancing product durability and sustainability.
How much does custom-branded packaging cost?
Custom-branded packaging comes in many different shapes, sizes, and materials, and the cost for each will vary depending on the type of package, the material used, and the complexity of the design. For businesses, custom-branded packaging is an important marketing and branding tool, as the packaging serves as a reflection of the company and its product.
The 5 benefits of custom packaging for DTC brands
When it comes to creating a successful direct-to-consumer (DTC) brand, there are many factors to consider, from product development and marketing to customer service and branding. One often overlooked element of a successful DTC brand is the packaging. Here, we’ll explore the benefits of bespoke packaging compared to non-branded packaging for DTC brands.
What do consumers want from packaging?
In today’s competitive retail landscape, packaging has become an essential tool for businesses to differentiate their products. Packaging is more than just a means of transportation and protection for products; it also serves as a powerful marketing tool. Consumers want packaging that is attractive, informative, and purposeful.