What to consider before starting to use custom packaging
What to consider before starting to use custom packaging
Custom-branded packaging is an increasingly popular method of advertising for businesses and organizations of all sizes. While it has been tested and validated for a lot of businesses to get your brand out there, it is important to consider potential drawbacks before investing in custom packaging. In this article, we will explore what you should look out for in considering custom packaging solutions.
We will cover the following areas:
The wrong partner for the job
Protecting the product
Eco-friendly packaging
1. The wrong partner for the job
First of all, custom-branded packaging is often expensive if you work with the wrong organizations. Companies have to pay for the design, printing, and production of their custom packaging and without carefully choosing the right design and fulfillment partner costs could soon mount up above your budget. This can quickly add up, especially if they are ordering in bulk and your partner agency doesn’t have effective bulk discounts with their supplies agreed. Additionally, custom packaging designed badly is often not as durable as traditional packaging, which can lead to higher costs in replacing damaged items. If you would like to speak to our team to discuss which type of design and fulfillment partner would best suit your plans, click this link to schedule a call - Click here.
2. Protecting the product
Another issue that can be found with agencies with little experience in custom-branded packaging is the limited amount of customization available. Companies can only customize the design of the packaging, not the materials used. This can be a problem if the company needs packaging that is specific to the product or can protect the product during the myriad of shipping needs. Additionally, if the company is selling products that require specific sizes or shapes, custom packaging agencies without experience may not be able to accommodate them.
3. Eco-friendly packaging
Custom-branded packaging designed by an agency without a focus and experience within eco-friendly and environmentally sustainable practices can be difficult to recycle. Many companies choose to use plastic or paper packaging because it is more environmentally friendly. However, custom packaging created by inexperienced providers often contains inks, coatings, and other materials that make it difficult to recycle. This means that companies may have to pay to have their custom packaging materials disposed of properly, which can add to their overall costs.
While custom-branded packaging can be a great way to advertise a company’s products and services, there can be some significant drawbacks if you work with the wrong partner. Companies should carefully consider the cost and environmental impact of their packaging before investing in a custom packaging agency. Companies could also explore alternatives before agreeing to move forward with their current legacy packaging, working with a new partner to build recycled or eco-friendly packaging, to reduce their environmental impact and save money. By carefully weighing the pros and cons of custom-branded packaging, companies can make an informed decision that is best for their business and the environment.
Let us help you find the right packaging solution.
Packaging can be a major brand differentiator. Merchant Boxes is a partner for people and organizations large and small that want to get the most out of their packaging and in-home brand experiences. Let’s make it meaningful. We’ll design and get you the right packaging when you need it. Experience more with Merchant Boxes.
