Merchant Boxes Blog

Thinking in, out, and all around the box.

Insights from across Merchant Boxes.

Discover insights, resources, interviews, news, and updates from within the packaging industry, our organization and hints and tips from our influencers.

Sam Johnston Sam Johnston

May the 4th Be With You: How Custom Packaging Helped Star Wars Expand Their Reach

In the world of film and entertainment, Star Wars is a franchise that needs no introduction. Since its inception in 1977, the series has become a cultural phenomenon that has spawned multiple sequels, prequels, and spinoffs. But what many fans may not know is that the success of the Star Wars franchise can be attributed, in part, to the innovative custom packaging design work that has accompanied the films over the years.

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Sam Johnston Sam Johnston

How to build a custom packaging strategy

Custom packaging is an effective way for businesses to improve the customer experience, promote their brand, and differentiate themselves from their competitors. It can also help to reduce costs, increase efficiency, and improve the overall customer experience. But building a custom packaging strategy isn’t always easy, and there are several important factors to consider. Here’s what businesses need to know about creating a custom packaging strategy.

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Sam Johnston Sam Johnston

The history of bespoke packaging

The power of bespoke packaging is one that has been around for centuries, and it continues to be as relevant today as it was in the past. Bespoke packaging is the process of customizing a package to meet the needs of a specific customer. It is a way for companies to differentiate their product from the competition and to create a unique experience for the customer.

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Sam Johnston Sam Johnston

8 Crucial Statistics for Entrepreneurs on Brand Packaging

Staying up-to-date with the latest packaging trends is a key to success in any industry. Although they may not reveal everything, statistics and studies can provide guidelines on whether certain decisions are sound. We've highlighted eight crucial statistics on brand packaging that can give you answers on how to improve your business even more.

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Sam Johnston Sam Johnston

The 7 packaging benefits of RFID

Radio-frequency identification (RFID) technology has revolutionized supply chain management in recent years. The ability to automatically track and manage inventory through RFID tags has been a game-changer for companies looking to improve efficiency, accuracy, and security in their operations. However, the benefits of RFID technology extend far beyond the warehouse or distribution center. In this article, we explore the future of RFID benefits for custom packaging and how this technology can transform the packaging industry.

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Sam Johnston Sam Johnston

What to consider before starting to use custom packaging

Custom-branded packaging is an increasingly popular method of advertising for businesses and organizations of all sizes. While it has been tested and validated for a lot of businesses to get your brand out there, it is important to consider potential drawbacks before investing in custom packaging. In this article, we will explore why companies should avoid custom-branded packaging and what alternatives may be available.

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Sam Johnston Sam Johnston

Why businesses should work with a bespoke packaging designer

Packaging is an essential element of any business’s branding and marketing efforts. It not only ensures customers receive their products in a safe and secure way, but also serves as a way to create an emotional connection with the customer. For this reason, businesses should consider working with a designer to create bespoke packaging that will help them stand out from the competition.

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Sam Johnston Sam Johnston

The most common packaging regulations for shipping worldwide

When shipping goods around the world, it is important to ensure that the items are packaged properly in order to meet the regulations and ensure the safety of the goods. Proper packaging of items is essential for successful international shipping. Depending on the type of item being shipped, there may be different regulations and requirements for packaging. Here is a look at some of the most common packaging regulations for shipping worldwide.

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Sam Johnston Sam Johnston

The History of US Packaging Regulations

Packaging regulations have been in place in the United States since the early 1900s. These regulations have evolved over time to keep up with changing technology and consumer demands, but the basic principles remain the same: packaging must be safe, functional, and environmentally responsible. In this article, we’ll explore the history of packaging regulations in the United States and how they’ve changed over time.

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Sam Johnston Sam Johnston

The benefits of custom branding for wine & beer brands

Packaging is an essential part of any product’s branding and life cycle, and this is especially true for alcoholic beverages. When it comes to wine and beer, custom packaging can help to create an unforgettable experience for your consumers and differentiate your product from the competition. Bespoke packaging for wine and beer brands can offer a myriad of benefits, from increasing brand recognition to enhancing product durability and sustainability.

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Sam Johnston Sam Johnston

How much does custom-branded packaging cost?

Custom-branded packaging comes in many different shapes, sizes, and materials, and the cost for each will vary depending on the type of package, the material used, and the complexity of the design. For businesses, custom-branded packaging is an important marketing and branding tool, as the packaging serves as a reflection of the company and its product.

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Sam Johnston Sam Johnston

The 5 benefits of custom packaging for DTC brands

When it comes to creating a successful direct-to-consumer (DTC) brand, there are many factors to consider, from product development and marketing to customer service and branding. One often overlooked element of a successful DTC brand is the packaging. Here, we’ll explore the benefits of bespoke packaging compared to non-branded packaging for DTC brands.

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Sam Johnston Sam Johnston

What do consumers want from packaging?

In today’s competitive retail landscape, packaging has become an essential tool for businesses to differentiate their products. Packaging is more than just a means of transportation and protection for products; it also serves as a powerful marketing tool. Consumers want packaging that is attractive, informative, and purposeful.

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