Episode 26: David Paleschuck

Founder and CEO of Branding Bud Consulting Group

With over 20 years of brand and marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft, David specializes in brand strategy, development, management, and integrated marketing. In 2012, David entered the legal cannabis industry as the VP of Licensing & Brand Partnerships at DOPE Magazine and then as Chief Brand Officer at Evergreen Herbal, where he created successful partnerships and award-winning cannabis-infused products.

A leading voice in cannabis branding and marketing, David's writings have appeared in various publications, including Forbes, High Times, and Dope Magazine, among others. His book, "Branding Bud: The Commercialization of Cannabis," released in April 2021, became an Amazon bestseller in the branding and green business categories. His second book titled, “Cannabis vs Marijuana: Landscape, Language and Context”, released in April of 2024, continues to shed light on the changing lexicon of cannabis. David is finishing his third book, “The Cannabis Brand Licensing Bible: The Ultimate Guide To Protecting and Scaling Your Cannabis Brand,” releasing in April of 2025. As founder and CEO of the Branding Bud Consulting Group, David consults on many aspects of legal cannabis for those currently in the industry and those wanting to enter it.