Special Edition Episode: Birnur Aral

Founder of Advisory by Birnur Aral

Birnur Aral is a prominent figure in the consumer products industry, with over 20 years of experience. She has notably led the Beauty, Health, and Sustainability Lab at Good Housekeeping Institute, overseeing studies in diverse categories. Birnur's work has profoundly influenced Good Housekeeping's audience, engaging over 50 million readers monthly with insightful reviews and content. Her keen eye for quality has been pivotal in the evaluation process for the Good Housekeeping Seal, a symbol of consumer trust in various categories, including cosmetics, OTC drugs, health remedies, and supplements.

As a principal organizer of Good Housekeeping’s Raise the Green Bar Sustainability summits, Birnur introduced and managed the brand's Sustainable Innovation Awards. Her academic background comprises a BS in Chemical Engineering from Bogazici University, advanced degrees from Stevens Institute of Technology, and a post-graduate certificate in Sustainability Analytics from Columbia University.

Recently, Birnur returned to Stevens Institute of Technology as a part-time researcher while starting her consultancy to assist brands in achieving sustainable growth and earning consumer trust with her vast experience and commitment to sustainability.

In addition to her professional achievements, Birnur has contributed as a juror on award panels, moderated panels in the beauty industry, and mentored young entrepreneurs and graduate students. Her research has resulted in scientific publications and patented personal care innovations. Residing in West New York, NJ, Birnur is a proud mother of two daughters, balancing her professional pursuits with a rich family life.