Merchant Boxes Blog
Thinking in, out, and all around the box.
Insights from across Merchant Boxes.
Discover insights, resources, interviews, news, and updates from within the packaging industry, our organization and hints and tips from our influencers.
The benefits of custom branding for wine & beer brands
Packaging is an essential part of any product’s branding and life cycle, and this is especially true for alcoholic beverages. When it comes to wine and beer, custom packaging can help to create an unforgettable experience for your consumers and differentiate your product from the competition. Bespoke packaging for wine and beer brands can offer a myriad of benefits, from increasing brand recognition to enhancing product durability and sustainability.
How much does custom-branded packaging cost?
Custom-branded packaging comes in many different shapes, sizes, and materials, and the cost for each will vary depending on the type of package, the material used, and the complexity of the design. For businesses, custom-branded packaging is an important marketing and branding tool, as the packaging serves as a reflection of the company and its product.
The 5 benefits of custom packaging for DTC brands
When it comes to creating a successful direct-to-consumer (DTC) brand, there are many factors to consider, from product development and marketing to customer service and branding. One often overlooked element of a successful DTC brand is the packaging. Here, we’ll explore the benefits of bespoke packaging compared to non-branded packaging for DTC brands.
What do consumers want from packaging?
In today’s competitive retail landscape, packaging has become an essential tool for businesses to differentiate their products. Packaging is more than just a means of transportation and protection for products; it also serves as a powerful marketing tool. Consumers want packaging that is attractive, informative, and purposeful.