Merchant Boxes Blog
Thinking in, out, and all around the box.
Insights from across Merchant Boxes.
Discover insights, resources, interviews, news, and updates from within the packaging industry, our organization and hints and tips from our influencers.
Unboxing Uniqueness: Customer Personalization and Customization in the Packaging Industry
Brands and businesses should be constantly seeking innovative ways to stand out and build deeper connections with their customers in a highly competitive retail market. One way for businesses to gain traction is through customer personalization and customization in their packaging. Using generic, one-size-fits-all packaging is not creating memorable moments for customers. However, some companies are leveraging technology and creativity to deliver tailored packaging experiences that resonate with individual customers. In this blog, we will dive into the trend behind customized and personalized packaging and the impact it has on brands and customers alike.
Paws-itively Fresh: Unveiling the Packaging of Fresh Pet Food
As pet owners become more conscious of their furry friends' nutritional needs, the demand for fresh pet food has skyrocketed. Unlike traditional kibble or canned options, fresh pet food offers natural ingredients, minimal processing, and higher nutritional value. However, behind the scenes of these wholesome meals lies a critical component – packaging. Let's take a closer look at the packaging of fresh pet food and how it ensures quality, safety, and convenience for both pets and their owners.