Merchant Boxes Blog
Thinking in, out, and all around the box.
Insights from across Merchant Boxes.
Discover insights, resources, interviews, news, and updates from within the packaging industry, our organization and hints and tips from our influencers.
How to Choose the Perfect Custom Packaging
Custom packaging is an amazing tool that businesses can take advantage of but where do you start? With the wide variety of options available to create your perfect packaging, it can be overwhelming to get started. However, you should not let that deter you from taking advantage of such a great marketing tool. By using custom packaging allows businesses can communicate who a brand is to customers before they even experience the product. Custom packaging also offers businesses the opportunity to stand out and create memorable experiences for their customers in a highly competitive retail market. In this guide, we'll walk you through the steps to choose the perfect custom packaging solution for your product.
Unboxing Uniqueness: Customer Personalization and Customization in the Packaging Industry
Brands and businesses should be constantly seeking innovative ways to stand out and build deeper connections with their customers in a highly competitive retail market. One way for businesses to gain traction is through customer personalization and customization in their packaging. Using generic, one-size-fits-all packaging is not creating memorable moments for customers. However, some companies are leveraging technology and creativity to deliver tailored packaging experiences that resonate with individual customers. In this blog, we will dive into the trend behind customized and personalized packaging and the impact it has on brands and customers alike.
Wrapped in Luxury: The Art of Custom Packaging in Personal Care
In the constantly developing and evolving landscape of the personal care industry, standing out is essential for brands. Consumers are bombarded with countless products ranging from skincare to hair care to everything in between and one strategy that has proven to be incredibly effective in this regard is custom packaging. Merchant Boxes was created to help your brand stand out among the competition through creative, innovative, eye-catching packaging. Read the full blog to see why creating custom packaging for your brand is crucial to long-term success.
The Art of Unboxing: Elevating Customer Experience
Think back to a time when you opened a package so well thought out, that it felt like its own experience. Merchant Boxes understands that opening a package should not be a boring task. It should be fun and exciting filled with anticipation. The Art of Unboxing goes beyond opening a cardboard box; it's about creating an immersive and memorable experience for the consumer.
The Power of Connected Packaging
Packaging is no longer just about protecting and delivering products. It has evolved into a powerful marketing tool that allows businesses to connect with their customers on a deeper level. One of the most exciting developments in packaging is the rise of connected packaging solutions. By merging physical packaging with digital technology, connected packaging offers a world of opportunities for businesses to engage customers, gain valuable insights, and differentiate their brand. In this article, we will explore the concept of connected packaging and how it can transform your packaging strategy to drive customer engagement and business growth.
How to build a custom packaging strategy
Custom packaging is an effective way for businesses to improve the customer experience, promote their brand, and differentiate themselves from their competitors. It can also help to reduce costs, increase efficiency, and improve the overall customer experience. But building a custom packaging strategy isn’t always easy, and there are several important factors to consider. Here’s what businesses need to know about creating a custom packaging strategy.
What do consumers want from packaging?
In today’s competitive retail landscape, packaging has become an essential tool for businesses to differentiate their products. Packaging is more than just a means of transportation and protection for products; it also serves as a powerful marketing tool. Consumers want packaging that is attractive, informative, and purposeful.