Merchant Boxes Blog
Thinking in, out, and all around the box.
Insights from across Merchant Boxes.
Discover insights, resources, interviews, news, and updates from within the packaging industry, our organization and hints and tips from our influencers.
8 Trends Revolutionizing Consumer Engagement in 2024
Packaging is more than a vessel to carry a product, it is a marketing tool, storyteller, and experience creator. Brands should be taking the time to create packaging that not only looks stunning or cool but also expresses who they are as a brand. In 2024, there are plenty of packaging trends that can be capitalized on. In this blog, we have compiled a list of some of our favorite trends that we see in the industry.
The Power of Connected Packaging
Packaging is no longer just about protecting and delivering products. It has evolved into a powerful marketing tool that allows businesses to connect with their customers on a deeper level. One of the most exciting developments in packaging is the rise of connected packaging solutions. By merging physical packaging with digital technology, connected packaging offers a world of opportunities for businesses to engage customers, gain valuable insights, and differentiate their brand. In this article, we will explore the concept of connected packaging and how it can transform your packaging strategy to drive customer engagement and business growth.
The 7 packaging benefits of RFID
Radio-frequency identification (RFID) technology has revolutionized supply chain management in recent years. The ability to automatically track and manage inventory through RFID tags has been a game-changer for companies looking to improve efficiency, accuracy, and security in their operations. However, the benefits of RFID technology extend far beyond the warehouse or distribution center. In this article, we explore the future of RFID benefits for custom packaging and how this technology can transform the packaging industry.