Brands and businesses should be constantly seeking innovative ways to stand out and build deeper connections with their customers in a highly competitive retail market. One way for businesses to gain traction is through customer personalization and customization in their packaging. Using generic, one-size-fits-all packaging is not creating memorable moments for customers. However, some companies are leveraging technology and creativity to deliver tailored packaging experiences that resonate with individual customers. In this blog, we will dive into the trend behind customized and personalized packaging and the impact it has on brands and customers alike.